Ad-spend assurance

Marketing's numbers, finally audit-ready

No audit team can independently verify what a marketing budget actually returned. WebSync gives CFOs, audit committees, and external auditors an independent record: what was spent, why, and what it produced.

  • ✓
    Independent verificationOutcomes reconciled against the client's own sales data, outside the ad platforms' reporting.
  • ✓
    Decision trailEvery budget move is logged with the prediction that drove it, designed for audit evidence.
  • ✓
    Built for scrutinyFor IPO-track companies and any business running spend through external media buyers.
  • ✓
    One reconciled numberSpend, decisions and outcomes across every platform resolve into a single figure finance can sign off on.
  • ✓
    Your data stays in your environmentInference runs on WebSync-owned hardware in an environment isolated per client. Campaign instructions go out; your sales and customer data does not.

How a deployment works // data boundaries

YOUR SYSTEMSSales + revenue dataCRM + order systemsWEBSYNC NODEPrediction modelsOwned GPU computeEvidence log⬢ client data stays herecampaigninstructions onlyAD PLATFORMSMeta · Google · TikTok20+ DSPs170+ integrations

Verification methodology

How every uplift number is produced

Step 01

Baseline first

Performance is measured against the client's own pre-deployment baseline, over a defined and matched period agreed before the pilot starts.

Step 02

Reconciled to sales

Outcomes are reconciled against the client's sales and revenue systems, never against the ad platforms' self-reported dashboards.

Step 03

Logged as evidence

Every budget decision is recorded with the prediction that drove it, an evidence trail designed for audit review.

Before you ask

What buying teams ask first

Who owns the models and the outputs?

You own your data and every output produced on your account. WebSync owns its base models. Nothing from your environment trains a model another client can reach.

What happens if we stop?

Exports of your data and the full decision log are provided on exit, and your environment and its data are deleted on a defined schedule. Terms are set out in the DPA.

Procurement, security or DPA question? Reach the team directly. support@websync.ai

For finance and audit

Get an independent record of ad spend

For IPO-track companies and businesses running spend through external media buyers: an evidence trail of what was spent, why, and what it returned.

Talk about ad-spend assurance →